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“How are we doing compared to other podcasts?” If you have a show, you might be asking that question. If you don’t yet have a show, you still might be asking that question. And here’s where I get to chime in with the oft-cited and rarely heeded idiom that ‘comparison is the thief of joy’… […]
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Podcasting is not a new form of content marketing or media. But to say podcasting is ‘having a moment right now’, would be accurate. Just as 2016 saw the rise of the social media influencer, and the subsequent rise of specialized agencies and services related to leveraging influencers to grow your brand, I predict 2023 […]
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What kind of gear do you need to produce your own podcast? Congratulations! You’ve decided this is the year you’re going to dive into the podcasting pool. You’ve done the smart thing and read Erin’s thoughtful blog on how and why starting a podcast in 2022 makes sense, especially if you’re in the business of […]
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“But isn’t it a crazy long and intense commitment to have a podcast?” Yes, and no. Mostly no. Having a podcast does not necessarily mean you are tied to a weekly schedule, in fact, some of the highest converting and performing podcasts come in dramatically different formats. So let’s look at this question of how […]
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I hear it almost every day now. “Erin, I love to start a podcast…” And that’s typically followed by a big sigh and the words “…but not right now” or “I’m not sure I want the commitment” or “I feel like I don’t have time” or “I don’t think I’ll have enough to say”. So […]
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One of the biggest mistakes you will make as a show host, whether you are a podcast hobbyist or a national talk show host or a network news anchor, is to think that your audience comes to your show because of you. I spent most of my broadcast career corralling “big talent” who insisted they […]
