In general, we recommend one or a combination of:
- Talk Show Style Production
- Interview Style Production
- Narrative & Actuality Production
(Don't worry, if you are unsure, we will use our first production meeting to pick the right style for you).
pick your format
how it works
Gather your characters
Who will be part of your show? You? Your clients? Your team? We'll help you assemble the right voices to weave your best narrative. And if you need a talk show host, we have those too!
Assemble The team
Our team at Story Studio Network will then produce your show from top to bottom; scheduling recording sessions, storyboarding your seasons, trailer production, audio imaging.
More than 70% of Canadians 18+ listen to online audio every month. there is ever growing opportunity for branded content.
You simply show up with the answers (rather than having to steer the show yourself!) - leave the steering to us
You activate a real conversation that will deepen your relationship with your current network by giving them a new way to engage with your thought leadership and brand values
You increase the swirl around the show by leveraging each of your warm audiences
why it works?
Audio is the 'old tech' that's the wave of the future.
The 2021 Infinite Dial report by Edison Research shows an ever growing opportunity for branded content in the podcast space.
39% of all podcast listeners engage with the entire episode, meaning pre and mid roll ads are being heard the majority of the time.
Podcasting is no longer a 'niche medium'.
But it also represents a unique solution to the challenge facing digital marketers today - where Facebook and Instagram ads are increasing in costs and Google is shifting its third-party cookies, podcasting is creating a new paradigm of permission-based marketing.
Podcast listeners love host-read ads, and they are less likely to avoid a podcast ad than an ad delivered via any other media. Combine this marketing power with branded content and you have a recipe for success.
why podcasting?
This is why we developed a journalist-led podcast model that is unique in the market and combines our experience in newsrooms with our experience with new media production and strategy.
We know what 'sounds good' from developing the overall story board for a season of your show, to the finer details of your trailers, teasers and intros. Audio needs to sound amazing in order to truly captivate.
Great Production
We like to work with smart people who are mission-led and ready to engage.
Thought Leadership
We designed our model for podcast production around two key values:
Journalist Model
the story studio network
Ujwal Arkalgud, Chief Anthropologist & CEO, MotivBase
Shows: The NEXT Normal, Why Meaning Matters
"They take the time to understand our subject matter, and take a genuine interest in it. Being journalists they of course know how to engage an audience and produce content..."
